Right after doing yoga, I'm watching a lil sportscenter to catch the RedSox hightlights--weird enough, right?
A Heritage Foundation--er -- I mean Coors commercial comes on and the baritone, gravel-voiced announcer is grunting about how the Rocky mountains are like a backbone---
oh-oh--I knew something was up--
In the final line of the commercial, in talking about how they make their beer (yea right) he states---
"It's something we REFUSE TO CHANGE and that's what Backbone is all about."
Yes, the audio enhances the REFUSE TO CHANGE part. It jumps right out of the speakers.
The anti-Obama message is obvious--white guys, in the country bar, refusing to change, being challenged to have some backbone here...
Since when does it take backbone to refuse to change?
It takes a numb skull, sure, but backbone? I thought backbone and courage allowed a person to change their mind, to compromise and listen to arguments and have the BACKBONE to change. To have the backbone to admit they have learned something.

--PLEASE DON'T DRINK COORS--it's not about the beer...
and tell your friends.
Have a nice day.

No comments: