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Showing posts from October 15, 2006
Let's talk about the availability of Organic, Sustainable and Free Range food.
So I Insist that Sustainable food is the way to go.
But can you get it?

So, Organic vegetables are now available all of the year. In the winter lettuces come from Southern California, Arizona and now Mexico. Root vegetables and some stalk vegetables are also in the market year round. However, committing to sustainable produce also means committing to common sense. We have caused the corporate agri-culture to produce less than desirable food due to our unreasonable expectation of finding everything under the sun all year round, especially organic. As I said before, businesses will do what they can to respond to our demands. If we want red tomatoes in February, someone will figure out a way to make them happen, even if it means genetically engineering them to grow in ice cubes! Or in the case of organic, flying in foods from New Zealand, Israel and Chile in the winter to feed our appetite for the ingredients…
My Views on the Sustainable-Organic-Local Food Issue from a restauranteur's perspective.

Ah, Marketing, Marketing...everybody wants to be on the right side of the consumer's conscience these days. So, how does it feel to be a consumer? Do you feel---Confused? Guilty? Perplexed? Bombarded? Folks, let me tell you that as a chef the simple notion of buying clean food is frighteningly complex! The complexity has increased tenfold over the last five years. Sourcing real food---unprocessed, that is---is a full time effort.
We chefs are approached by waves of salespeople---some innocent though ignorant and some bordering on diabolical---with hundreds of "Money Saving" or "Value Added" items. When the name of the game is survival, many restaurant operators are blinded by the initial price of the food they purchase. The industry press has us all in a state of fear, and for the uninformed operator, the panacea is CHEAP FOOD!
The idea that cheaper is better has divided t…